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Posted: admin on Mar 10 | cosmetics article
Has been hailed as a new channel for wrestling in the year 2010, the “channel of experts,” said L’Oreal, its channel program has naturally become the focus of the industry. Recently, to publish their report card in 2009 when the Chinese market, L’Oreal (China) CEO Paolo also revealed its channel program. He said “I hope to go to different cities, a variety of shops in order to maximize sales in China roll out,” and revealed that he will introduce a new brand in April tentative Skin Ceuticals, for the first time to enter the professional beauty line. The industry that, as the world’s largest cosmetics company, L’Oreal professional line extended to the channel is not surprising, however, the positioning of its high-end professional beauty industry, will temporarily have an impact.
In April will target a new channel for high-end warfare SPA
In addition to full coverage of L’Oreal commercial super, cosmetic stores, duty-free shops, hair salons, pharmacies and network channels, as well as news of its channels frequently, such as from a professional salon line of cable channels to enter Japan last year, has become a major事件. It is reported that in April of this year it will introduce a new brand Skin Ceuticals, whose objective will be to high-end channel SPA, which is commonly known as the professional beauty industry lines. From the mass cosmetics line into the professional beauty line, L’Oreal in this project is also cause for concern in the industry.
It is understood, Skin Ceuticals is a professional high-end skin care market, the United States the largest and fastest-growing brands, in May 2005 was acquired by L’Oreal. Although L’Oreal Skin Ceuticals the listing did not make too many details revealed, but industry speculation that the brand will be pre-Shanghai, Beijing-based high-end beauty club in the market has little action on the expansion.
In fact, the fancy professional beauty line channels, and a lot of foreigners. As a professional beauty channel recently known for the 32nd session of the United States and Bo at the Guangzhou International, participating international brands, there DECLARE, MATIS, SWISSMONTEE and other senior SPA club spa brands including Pevonia, ComfortZone, Biodroga, Histomer and so on, they are Fair use of this platform have the U.S. beachhead in China.
Access to professional beauty makeup just because medicine blocked?
More and more handy in the public area of the L’Oreal cosmetics, why choose this moment to enter the field of professional beauty? Whether it is the industry calls “pharmacy channel under attack”?
Learned that L’Oreal Skin Ceuticals newly introduced activity belongs to its cosmetics department, the Department of Zeyi pharmacy channel activity mainly cosmetic, and as affected by the new medical reform and other reasons the impact of pharmacy channel in the past year not as good as the surface of scenery, allegedly L’Oreal Active Cosmetics Division’s sales to certain effects. Mr. Chen the industry believe that the introduction of medicinal and L’Oreal cosmetics, the new brand, and to develop new channels have a certain relationship. Chuan-Mei Sheng Wu Zhigang, chief marketing consultant also told reporters that in 2009 the growth of Vichy decrease the growth of La Roche-Posay is not fast. Paolo is also expressed in the past year there has been a certain impact on pharmacy channel, “There are many reasons, of course, is just one of the new medical reform, it is indeed on the activity of the Ministry of the sale of cosmetics have a certain impact.” He also pointed out that pharmacy channel innovation is weakening, L’Oreal cosmetics, the future would be more focused and in the department store counters to open up channels such as pharmacies.
Japanese-based Chen Chao senior experts argued that L’Oreal extends to the professional line of channels is not surprising, “L’Oreal is the world’s largest cosmetics company, will certainly be full channel coverage; As for the drug line by the impact is only temporary, in the long run , L’Oreal, or synthesizer. ”
Xiao Yong, Japan-based experts also pointed out that the general public in the department stores and other sales channels, high-end cosmetics market, the lion’s share of international brands have been occupied, and formed a few large corporations and several major brands of all tyrants side of the situation; then, a relatively late entry City of imported cosmetics brands breakthrough in how to open the market? “Professional beauty channel should be Skin Ceuticals enter the Chinese market is a good choice.”
Professional beauty line temporarily “perturbed”
However, when more and more foreign brands to enter the professional beauty lines, uneven status of the industry can be changed? Professional Beauty Line of Beauty will appear on line large foreign-funded enterprises accounted for half of the situation?
China Federation of Industry Beauty Cosmetic Industry Association, Maia said, “imported brands to enter China’s growth, it shows the domestic consumer demand to improve the quality of professional beauty, and I believe that there will be more high-end brands have moved into. ”
Mr. Chen pointed out that the industry is currently the professional beauty line agents are increasingly biased and import brands. At the same time, the industry, said there have been voices of professional beauty market will become the domestic brands and imported brands to another battlefield, more and more international brands entered the true import of the domestic brands have a certain impact. “In particular, as the world’s largest cosmetics company L’Oreal professional beauty line in China will surely have an impact on the industry.”
However, the industry are of the view that “the professional beauty market, imported brands occupy the vast Jiangshan is” too early. Maia believes that the brand is aimed at foreign high-end consumer groups, and domestic brands targeting different consumer groups, it will not cause too much impact. Zhigang Wu also said China’s current line of professional beauty market is very irregular, L’Oreal entered will cause changes in the industry which will require further observation.
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