Cosmetics Information > Shiseido China’s formal entry into the professional salon industry professional high-end hair salon

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Shiseido China’s formal entry into the professional salon industry professional high-end hair salon

Posted: admin on Mar 21 | cosmetics article

Shiseido on March 18, 2010 was held in Shanghai, “Shiseido professional hairdressing industry conference.” Shiseido Co., Ltd. Mr. Tian Xinzao former president who attended the meeting and made a speech, in a speech Maeda president refers to “the professional hairdressing industry” will become China’s cosmetic industry, following the second-largest after the pillar. Also, China Hair and Beauty Association, Miss Yan Xiuzhen, Shanghai, Hair and Beauty Association, Mr. Li Jiaxin also attended the conference. At the same time, on the day conference, the sense of belonging “Shiseido Beauty Solution Development Center”, active in the hair stylist on the world stage Kera macro text at the scene performed a hair show, while active in the United States and Canada, special hair stylist Lance Blanchette was also a grand conference scene hairstyle show performances. The conference brought together 150 Chinese and foreign media witnessed this important moment. From March 2010 the beginning, “Shiseido Professional hairdressing business” will be devoted to Chinese sales of high-end hair salon hair products. The utility companies, including by Shiseido in Asia and Oceania are sold “SHISEIDO PROFESSIONAL Shiseido Professional Hair” and the world about 60 countries and regions, with sales of professional salon brands “JOICO Jiake” It’s composed of the two brands. To the end of 2010, the two brand plans to penetrate the two main cities Beijing and Shanghai is about 700 hair salons, and has plans to 2012, expanded to 25 cities and their surrounding areas. Shiseido cosmetics in China, following the second-largest after the cause of the pillar “professional hairdressing business” About Shiseido “professional hairdressing industry” in China Shiseido (China) Investment Co., Ltd. used by agents to sell their products within the hair salon business model, maintaining the original high-end cosmetics company Shiseido’s image at the same time to expand sales routes to China, the birthplace of the hair salon hair trends as the main sales objective to expand product markets. On this basis, but also opened a special center to train Shiseido aesthetic salon technicians. Let hair under the tutelage of the haircut must master the theory and basic techniques to start learning until the right hairstyle for each guest has a strong image of the proposal capabilities, education and training of their customers have “sincere hospitality,” the spirit of service, Shiseido technology so as to constitute a unique training course. At the same time, this facility was in November 2009 in Shanghai, Beijing set up, and plans to gradually expand in other areas in turn

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